An Unlikely Partnership
We approached Cards Against Humanity in late 2016 about creating a promotional tie-in for Mass Effect. Our goal was to create something fans of both games would enjoy, and generate additional positive press and community excitement ahead of the launch of Mass Effect: Andromeda.
As project manager, I oversaw the development and approval process for the final product. I organized writers’ workshops, delivered feedback on the cards list, and got approvals for the final art and packaging. I also worked with the CAH team to develop the promotional strategy and press plan.