I’ve worked on everything from AAA to Indie titles, including Tiny Tina’s Wonderlands (2022), New Tales from the Borderlands (2022), Mass Effect: Andromeda (2017), and more.
As Gearbox’s Associate Director of Brand Management, I lead cross-functional teams to deliver interesting and engaging campaigns.
Campaigns I’ve worked on include: Relic Hunters Legend (TBD), Risk of Rain Returns (TBD), Tiny Tina’s Wonderlands (2022), New Tales from the Borderlands (2022), Tiny Tina’s Assault on Dragon Keep Standalone (2021), Anthem (2019), Mass Effect: Andromeda (2017), Dragon Age: Inquisition (2014), as well as DLC campaigns for multiple games.
Establishing New IP
On Tiny Tina’s Wonderlands, I worked with our publishing partners at 2K to craft the brand identity and campaign for a new stand-alone spin-off IP.
I led brand efforts for Gearbox, working with our development team and 2K to craft a unique look and feel for the title, which became one of the best-selling new IPs in years for 2K, and was nominated for multiple advertising awards, winning two Clios.
Building Consensus
As the brand lead for the Borderlands franchise, I’ve navigated publisher-developer relations on one of the largest and best-known IPs in gaming.
I’ve worked with executive stakeholders and partners across the globe, ensuring campaigns hit strategic audience goals and capture our authentic brand voice.
Growing Teams
As an experienced manager, I teach my reports how to be leaders and build consensus amongst cross-functional teams.
At its core, I stress compassion and understanding, focusing on what’s best for the product and our audience.
