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Content Strategy

Content Strategy

 

Smart, Funny, and Unexpected

From live-tweeting to live streams, I’ve done it all.

 
 
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Social Media

I was responsible for the creative and editorial direction for BioWare’s studio-branded channels. Over four years, my team was able to transform small channels into industry powerhouses, generating more than 100M earned impressions in 2017. We were also able to increase follower counts by more than 400% on Twitter (from 600k to 2.8M) and Instagram (from 20k to 100k).

We achieved this by creating regular, bespoke content that was timely, relevant, and interesting to our core audience. We also actively shared user-generated content, supporting BioWare’s talented community of fan creators.

This built a receptive audience for product announces and updates, supporting the studio’s primary business goals and promoting its core values.


Video

My original content has received more than 3 million views on BioWare’s YouTube channel.

I’m experienced at developing production schedules and creating budgets, and have organized shoots in LA, Toronto, London, Montréal, and Edmonton. As part of a small production team, I am also well-versed in quickly setting up shoots and making the most out of tight budgets and resources.

As a broadcast specialist, I’m skilled at audio set up and conducting interviews. I have also written and directed multiple shorts, advertisements, and promotional pieces.

Still from a  digital short starring Alix Wilton Regan . I wrote and directed the piece, and was featured as the hapless intern.

Still from a digital short starring Alix Wilton Regan. I wrote and directed the piece, and was featured as the hapless intern.


This multi-hour livestream was created from a one hour live loop of an actor. Featuring specially shot inserts and a live team in chat, the stream was a hit with the BIoWare community.

This multi-hour livestream was created from a one hour live loop of an actor. Featuring specially shot inserts and a live team in chat, the stream was a hit with the BIoWare community.

Live Streams

I’ve worked with influencers and internal teams to produce promotional and informational live streams. In addition to running weekly livestreams during the post-launch period of both Dragon Age: Inquisition and Mass Effect: Andromeda, I have also created unexpected viral hits.

In 2016, I set up a live stream of a pair of geese that had set up shop on a windowsill outside BioWare’s Edmonton studio. Set to the soundtrack from several of their games, the Goose Cam was an instant hit with fans, and garnered press coverage from prominent gaming press like PC Gamer, Polygon, and Rock Paper Shotgun.

Later that year, my team produced a Holiday Livestream, featuring a man sitting in a chair, subtly surrounded by a collection of our licensed products. The stream was adored by fans, generating fan art and parodies. In the end it had thousands of hours of watch time, and received coverage from major gaming outlets.